Looking for a new strategy to boost foot traffic and revenue in your physical store?
In today's dynamic retail environment, where consumer preferences are constantly shifting, offering convenient and flexible payment options has gone from a nice-to-have to a key factor in turning browsers into loyal customers.
You probably already know that ESTO is a leading payment solution for online stores, powering convenient buy now, pay later options that improve the online shopping experience. Its popularity comes down to one thing: it increases online shoppers' purchasing power and makes checkout easier. Now, that same effective tool – proven to drive conversions and increase average order value online – is strategically positioned to boost your physical store's sales too, and give your store a whole new dynamic.
Online store convenience in your physical store: why ESTO genuinely transforms how your physical store performs
Online shoppers who have already used ESTO's flexible payment solutions increasingly look for the same convenient, easy-to-manage ways to pay in-store too, especially for slightly bigger purchases or items they might otherwise put off buying. By strategically integrating ESTO into your physical store, you respond directly to this growing demand, helping shoppers who hesitate at the register go ahead and decide to buy.
Picture this scenario: a customer has found the perfect item for their needs but doesn't think they can afford it right now. Knowing that, for a higher-value item like premium equipment, the purchase amount can be paid off in three interest-free instalments with ESTO 3, or spread over a longer payment plan through leasing, the purchase suddenly becomes much more attainable. That removes a major sales barrier and turns a potentially lost sale into a closed deal.
We've taken care of full, step-by-step integration of these solutions into your physical store.
ESTO's in-store integration is designed as a free, fully supported process with minimal impact on your existing store operations. You won't need any new hardware or software, and we'll provide you with a complete set of in-store marketing materials, carefully designed to clearly inform your customers about the benefits of ESTO.
We make sure your customers are always aware of your flexible payment options, by placing the right materials throughout your store – from strategically positioned door and floor stickers that grab attention the moment a shopper walks in, to informative freestanding stands and strategically placed wobblers that highlight ESTO's availability.
We also supply clear, concise price tags and ceiling danglers that integrate easily into your existing merchandising, making it clear at the point of decision that ESTO is a smart way to pay.
But our commitment to your success goes beyond providing materials. We genuinely understand how essential your trusted team is to effectively rolling out and promoting ESTO in-store. That's why we offer comprehensive, engaging training programs for your cashiers, giving them the in-depth knowledge, hands-on skills, and confident approach needed to introduce customers to ESTO's buy now, pay later solutions effectively and enthusiastically. What's more, cashiers get extra bonuses for every successful sale.
Our easily accessible training materials cover everything you need, including explanations of ESTO's different payment options, effective ways to present them to customers, and answers to frequently asked questions. This ensures your staff can confidently recommend these payment solutions, leading to more successful sales and, ultimately, happier customers who feel they've chosen the payment option that works best for them.
Higher purchasing power for your customers, a significantly higher cart value
When your customers can conveniently split their payment into several instalments using ESTO's flexible buy now, pay later solutions, items customers were thinking "maybe later" about – or add-on products – suddenly become "why not now?". This tangible boost in product accessibility means real benefits for your business:
Higher sales: by removing the immediate financial barrier, more customers can make purchases, boosting your overall sales figures.
Higher average cart value: customers naturally add extra items to their cart or choose pricier, higher-quality products more readily when they have the option to pay in instalments. That increases the average value of every transaction.
By strategically making bigger purchases more financially attractive and accessible, ESTO lets your customers buy more of your higher-quality products – the ones they need and want – directly and positively impacting your bottom line and driving sustainable revenue growth.
And once you're ready to conquer e-commerce too... ESTO will be your trusted partner online as well!
While our main focus here has been boosting sales in physical stores, it's worth remembering that ESTO also offers seamless, cost-effective integration for online stores. This delivers consistent, flexible, customer-friendly payments across every sales channel, so no matter how your customers choose to shop, ESTO payment solutions are always there to make their purchases easier – and grow your revenue.
Ready to boost your physical store's sales?
Don't let payment limitations hold back your physical store's potential.
Get in touch with us today and get 3 months of free checkout integration!